Donna Vieira Named New Chief Marketing Officer for Sallie Mae

Monday, January 14, 2019 9:45 am EST



Public Company Information:

"She will also oversee the implementation of strategic initiatives that further establish Sallie Mae as a trusted advisor for consumers."

NEWARK, Del.--(BUSINESS WIRE)--Sallie Mae (Nasdaq: SLM), formally SLM Corporation, the nation’s saving, planning, and paying for college company, today named Donna Vieira executive vice president and chief marketing officer, effective immediately. Vieira will oversee product development, sales, marketing, government relations, and communications for Sallie Mae’s consumer businesses, including private student loans, retail banking, personal loans, and credit cards.

Vieira, an industry veteran, brings extensive product, marketing, and management experience to Sallie Mae. Most recently, she served as chief marketing officer for consumer banking and wealth management at JPMorgan Chase. There, she led the development of strategic marketing and brand initiatives to grow deposit and investment balances and customer relationships. Prior to that, Vieira served as product and marketing chief for Chase business banking, where she focused on product and innovation development. Vieira has also held executive leadership roles at Dun & Bradstreet, Merrill Lynch, and American Express.

“Donna’s energy, innovative perspectives, and track record of success will be assets as we grow beyond our core business of helping families make the dream of higher education a reality and into new business areas,” said Raymond J. Quinlan, Chairman and CEO, Sallie Mae. “She will also oversee the implementation of strategic initiatives that further establish Sallie Mae as a trusted advisor for consumers.”

Vieira earned a Bachelor of Commerce from Mount Allison University, Canada, and a Master of Business Administration from Pace University. She is a member of Executive Leadership Council, the pre-eminent organization for the development of global black leaders. She is also a recipient of the Harlem YMCA Black Achievers in Industry Award recognizing her professional and community leadership.

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Sallie Mae (Nasdaq: SLM) is the nation’s saving, planning, and paying for college company. Whether college is a long way off or just around the corner, Sallie Mae offers products that promote responsible personal finance, including private education loans, scholarship search, college financial planning tools, and online retail banking. Learn more at Commonly known as Sallie Mae, SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

Multimedia Files:

Donna Vieira, executive vice president and chief marketing officer, Sallie Mae. (Photo: Business Wire)


Rick Castellano
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Brian Cronin